Brown Thomas Commercial with Craig Porter

Brown Thomas Commercial with Craig Porter

"The decision to use Inertia Wheels on this specific project was an absolute no-brainer. I've always been a huge fan of working in the dual operator mode set up with the DP on the wheels while I'm ‘flying’ the rig. We had a lot of big open sets with multiple actors and we wanted to be able to move freely around the set ups with complete control."

Ireland-based cinematographer, Craig Porter, leveraged the Inertia Wheels on this commercial for retailer Brown Thomas.

"The wheels allowed precision control of the gimbal set up and gave us the freedom to add creative movement at the beginning and end of shots. We wanted the film to have an energy that matched the performances of our actors.

“With how easily and quickly you can change settings in the wheels menus, the DP could finesse frames with delicacy and then seconds later be able to perform big moves."